1001 True Fans

Small Audience, Big Impact

How to Become a Respected, Trusted & Beloved Expert and Build Your Tribe of 1,000 True Fans - Even If You’re Starting with an Audience of Zero Followers, Zero Fans, Zero List and Zero Customers.

How To Attract Your 
1001 True Fans

I’m a huge fan of Kevin Kelly’s "1000 True Fans" article at kk.org, where he writes:

To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.

A true fan is defined as a fan that will buy anything you produce. These diehard fans will drive 200 miles to see you sing; they will buy the hardback and paperback and audible versions of your book; they will purchase your next figurine sight unseen; they will pay for the “best-of” DVD version of your free youtube channel; they will come to your chef’s table once a month. If you have roughly a thousand of true fans like this (also known as super fans), you can make a living — if you are content to make a living but not a fortune.

Here’s how the math works. You need to meet two criteria. First, you have to create enough each year that you can earn, on average, $100 profit from each true fan. That is easier to do in some arts and businesses than others, but it is a good creative challenge in every area because it is always easier and better to give your existing customers more, than it is to find new fans.

Second, you must have a direct relationship with your fans. That is, they must pay you directly. You get to keep all of their support, unlike the small percent of their fees you might get from a music label, publisher, studio, retailer, or other intermediate. If you keep the full $100 of each true fan, then you need only 1,000 of them to earn $100,000 per year. That’s a living for most folks.

You don’t need millions to succeed...

What a fantastic concept, right?

Find your 1,000 true fans, sell them products and services, worth say, $100 per year, and you make $100K. It is a mind-bending concept that completely flips the “I will be successful when I get millions of <fans/customers/users>” idea on its head.

And I’m living proof that this concept works.

We launched DigitalAccessPass.com (fondly known as DAP)  in October 2008 to a list of about 1,300 mostly-inactive subscribers. 

There were probably a few hundred actual, active subscribers in that group. And with that small list, we were able to get 5 sales in the first weekend of the launch. We barely reached 100 buyers in total, the rest of that year.

Encouraged by DAP’s growth and its potential, a year later, my wife Veena Prashanth, Co-founder & Co-Developer of DAP and SmartPayCart.com, and I, with our two kids, sold our house in Ossining, NY, and moved to San Diego, CA. And the rest, as they say, is history! :-)

Here’s the main point: My wife and I quit really lucrative, high-paying, high-power, high-influence jobs, and DAP was WAYYYY short of a 1,000 paid users at the time. More like around 500. And we were able to afford a really nice living with way fewer than a thousand paying customers. And back then, we weren’t even charging a recurring subscription. So these weren’t even repeat-customers – just one-time purchases.

So DAP was launched with a small, cold, barely active email list,  And nearly 11 years later, it’s grown into a pretty big business that provides my family and I with a very blessed life.

Which is why I continue to harp on this one point: You don’t need “millions” of anything in business to have a great life – you don’t need millions of customers, millions of downloads, millions of listeners, millions of website visits, or millions of Facebook page likes, or millions of email subscribers.

You can do really, really well with 1,000 true fans. One... Thousand... True... Fans... Many of whom will hopefully buy whatever you launch.

But here's the big problem now: How do you find them? How do you build your audience from scratch?

Brilliant 5, Blah 95

If you're trying to build an audience so you can create products and services for them and sell more stuff and make more money, you will see a lot of generic advice online, like:

1) Create tons of content
2) Start a Podcast, ask for ratings & reviews
3) Start a Blog, Work on SEO, start building backlinks
4) Buy paid ads on Facebook
5) Start a YouTube channel
6) Start an Instagram account
7) Start a Facebook group
8) Post your links on your Facebook profile & page, on Twitter, on Instagram and every darn platform that will accept a link

Blah. Blah. Blah.

I call these the "Blah 95". Because 95% of such advice you'll find online, is mostly just "blah".

Now, imagine you are 200 pounds overweight. Like, really obese.

You go to an expert physical trainer for advice, and they give you a list of the Top 7 Things you should start doing to lose weight.

So you're all excited about this list, you get home and open the piece of paper that's going to help you lose 200 pounds and change your LIFE!

And all you see is this:

1) Get up at 4 AM every day
2) Run 5 miles @ 8 miles/hour pace
3) Do 300 push-ups, 200 sailor sit-ups and 3 minute planks
4) Ride a bike 10 miles every weekend
5) Start Intermittent Fasting, Eat less than 20% carbs/day
6) Buy a hyperbaric chamber ($5,000)
7) Get a treadmill pool built in your backyard ($10,000)

Really??? Yo trainer dude, just stop!

There's a reason why I'm overweight.

And the first thing you do is give me this bootcamp-from-hell list?

Is this some kind of an "Insanity" workout made for Hugh Jackman for his next Wolverine movie? (even though he may never appear in one, and you know if you're an X-men fan).

About The Wolverine...

Let's say you're Hugh Jackman. Or your favorite female celebrity (Wolverine is my favorite super-hero character, btw).

And you're trying to promote a new movie that's coming out.

Are you going to go on a media tour? Or are you going to start a media company?

Are you going to go on TV shows as a guest? Or are you going to launch a TV show?

Are you going to go on other people's podcasts? Or are you going to start your own podcast?

Are you going to go on YouTube interview shows? Or start your own YouTube channel?

Are you going to be interviewed for a magazine? Or start your own magazine?

See what I'm saying?

Yes... Podcasting, YouTubing, Instagramming (I think I just made up 2 new words!), Blogging, SEO... you have to do some of them, maybe even most of them, eventually (keyword: eventually).

Just not when you're getting started. And definitely not all together.

When you have no audience to begin with, or close to a zero audience, starting a Podcast or YouTube channel or an Instagram account is just a bad idea.

It's like being told to go plant a tree in your backyard, when you really need to feed your family, like, today... and next week.... and next month!

So just like with any sensible financial investment portfolio, you need Short-term, Mid-term & Long-term Strategies. Can't put everything in the short-term, or bet everything on the long-term. You've got to have a healthy mix.

So who's creating this mix for you? If you try to do it yourself, or ask the wrong people, you'll lose all your savings!

A lot of the bad advice you'll see online are from people who have not really built a real business themselves, probably have a day job to pay their bills, and their "business" is just a side-hustle, a glorified hobby.

A couple of years ago, I bought the book of a very famous author and influencer. The book promised that I'll learn how to generate a million followers in a year. Sounded reasonable. And the author's resume included being the marketing person for huge celebrities like Taylor swift and other really big names. So I figured, he's got to know his stuff, right?

Turns out, his biggest "aha!" strategy for growing a massive following, was creating "viral" videos with stock images and quotes from famous people that "emotionally connect" with people, and then buying tons of ads to promote them. Ughh! What a horrible waste of my time... and $10!

This is why a lot of people are kinda stuck when it comes to building an online business, because they think they need a million followers and massive YouTube views, and hundreds of thousands of website visitors, and tens of thousands of paying customers.

Nope. You don't.

You just need 1000 true fans.

And in this course, I show you how to attract, and more importantly, retain them.





Video + Audio

1000 + 1 = 1001

You need to take a ​very, ​VERY specific set of action steps in order to build your audience.

You just can’t spray and pray, especially, when you’re spraying into an empty hall.

What if you have ZERO audience? Zero subscribers? Zero followers? Zero customers?

Or close to zero?

When I launched my first website on a shared website platform called Tripod.com back in 1995, I had ZERO audience.

When I launched my first website about Indian Baby Names, at BabyNamesIndia.com, I had ZERO audience.

When I launched my first PHP scripts website where I created the world’s first ever download protector for PayPal and ClickBank, I had ZERO audience.

And when we launched DAP in 2008, sure, we had an audience, but a rather tiny one.

So if I, an immigrant from India, who moved to the US with his wife and 1 year old daughter, and had to work at a day-job for 9 years just to get a green card, just so I can have the freedom to start a full-fledged business and quit my job, if I can do it, you can do it too.

The 1000 true fans article was written in 2008. But I’ve been using the concept going back to 10 years before that.

I still remember, back in 2001, when I was working on MyWebmasterInABox.com, my password for one of my servers at that time, was "1000copies".

I wanted to be able to sell 1000 copies of my PHP scripts. I knew that if I could sell 1000 copies of my php scripts package, which was being sold for $97 at the time, that would be $97,000.

And that was such a HUGE amount of money for me at the time. And I also knew that if I could sell 1000 copies, that meant 1000 customers. Which means I could create more products and scripts and software for them. And eventually, that website was what lead to DigitalAccessPass.com several years later.

1000 Podcast listeners who hang on to your every word, will change your life.

1000 YouTube subscribers who look to you for advice and reviews, will change your life.

1000 active Email subscribers who look forward to your newsletter, will change your life.

1000 paying Members of your online course, will change your life.

Obviously, you've got to have something to sell them (eventually, if not right from the get-go), because the last I heard, they still don't accept "Likes", "Hearts" or "Comments" at the gas station or at the grocery store :-).

The reason I call my new online course 1001 True Fans, is because I go 1 level deeper, 1 step farther, than the core concept of getting 1000 true fans.

And I show you an exact, step-by-step process that will help you attract them.

And I even show you how to figure out your best niche.

Complete with a Mindmap, Worksheets, Videos, Audio & Reports.

So if you want powerful, impactful strategies to help you build an audience from scratch, and do it right now, and see results in the short-term, and also know how to prioritize your content creation and marketing and audience building, and learn my short-term, medium-term and long-term strategies that will help you today, next week, next month and next year, then what you need is my Brilliant 5 strategies - the absolute best, top 5% of things you can do that will beat the other 95% that you get from your favorite Facebook group.

What's Inside the Course

  • check
    Prioritized Action List (PAL) Spreadsheet:Short-term, Mid-term and Long-term Strategy Summary.
  • check
    True Fans Strategy Mindmap: Powerful mindmap that shows you every part of the strategy, with great details.
  • Video, Audio & PDF Reports: Detailed tutorials and training videos, Audio of those videos, multiple supplementary PDF reports.

100%, No Risk, No-Questions Asked
Money-back Guarantee

Within 30 days of your purchase, if you feel this course is not for you, just send us an email and we'll give you a full refund. If you sign up for FIRE, then you also get 1 month of unlimited coaching. You may schedule your first call once you confirm that you wish to keep your purchase and have no intention of asking for a refund.

Building an Audience The Right Way

Yes, there's a right way and a wrong way.

​The wrong way will not just fail, but it can also set you back months, or even years, in many cases.

Imagine following the wrong strateg​ies, executing the wrong tactics​, wasting a lot of time, money and effort, learning the wrong things, doing the wrong things, throwing bad money after good money, finally getting frustrated that nothing is working, and then one day ​just shutting the whole thing down and quitting ​entirely!

​What a waste of time, money and effort that would be. ​

It's like being given the entirely wrong directions, and you drive for 200 miles only to find out you were going in the completely wrong direction.

And the worst part is, you have to not only backtrack all the way, and fix your mistakes first.

But then you find out that you're still at Square 1!

And now you've got to spend a whole lot of time, money and effort all over again to get going in the right direction.

And that's assuming you still have energy in your tank and money in your bank.

​I've participated in tens of Facebook groups and online forums over the years. And I've seen ​"experts" dishing out idea after bad idea​ to anyone who will listen. And these experts have never built anything from the ground up, have never been a full-time entrepreneur, and have never ​experienced what it is to start from rock-bottom and build a multi 7-figure business from scratch!

And that's where I can help you.

One-time Payments


Course Only

  • 1001 True Fans Course (Videos, Audio, PDFs, Mindmap) ($299)
  • Bonus: Brainstorming Bada$$ Course ($69)
  • Bonus: 1-on-1 Private Call with Ravi ($175)

$543  $299

One-Time Payment.

No Recurring Charges.


Course + Academy + Coaching

  • 1001 True Fans Course (Videos, Audio, PDFs, Mindmap) ($299)
  • Bonus: Brainstorming Bada$$ Course ($69)
  • Bonus: 1-on-1 Private Call with Ravi ($175)
  • Bonus: Digital Creators Academy 1 Year Platinum Membership ($399)
  • Bonus: 1 Month Unlimited Business Coaching by Ravi Jayagopal ($999)
  • Bonus: Krush It With Kindle Course ($69)

$2010  $699

One-Time Payment.

No Recurring Charges.


Course + Academy

  • 1001 True Fans Course (Videos, Audio, PDFs, Mindmap) ($299)
  • Bonus: Brainstorming Bada$$ Course ($69)
  • Bonus: 1-on-1 Private Call with Ravi ($175)
  • Bonus: Digital Creators Academy 1 Year Platinum Membership ($399)

$942  $499

One-Time Payment.

No Recurring Charges.

BONUS: Included with FIRE only

Free 1 Month Unlimited Business Coaching with Ravi ($699)

  • 1 Month Unlimited Coaching.
  • I will work with you for 1 full month. No limits on Calls, Chats or Emails.
  • I'll help you grow your business: Strategies, Tactics, Big picture, Website review, Business Model review, Product review, Product development, mindset coaching, help with scaling, hiring, affiliate strategies, marketing, etc.
  • I'll hold you accountable, but results will be based on how well you execute.

BONUS: Included with FIRE only

Krush it with Kindle ($69)

  • Krush it With Kindle Online Course: The Abso-Frickin-Lutely Fastest way To Write and Publish a Kindle Book. And All of the Tips, Tricks and Tactics I Learned on My Way to Publishing 5 Kindle Books.
  • There's simply no faster way to write and publish a Kindle book than what you will learn in this course.
  • Every tip, trick and tactic you need to launch a Kindle book.
  • Including the all-important mindset and vision you need to write a Kindle book, which is completely different from writing a regular book, and why a Kindle book is infinitely more powerful than a regular book.

BONUS: Included with both AWESOMEFIRE

Digital Creators Academy Free 1 Year Platinum Membership ($399)

  • A 1 Year Digital Creators Academy Platinum Membership is included with the purchase of both AWESOME and FIRE levels. There are no automatic payments and no recurring subscriptions. You simply get access to all of the content and plugins from the Platinum Membership (see below) for 1 full year. After that, if you want ongoing access, you may sign up separately at the time.
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  • DOPE: Do Once, Publish Everywhere: How to Build Trust, Respect & Influence and Reach New Audiences Using Live Streaming, Video, Audio & Repurposing Content on Multiple Social Media Platforms ($299)
  • PremiumPodcasting.com: How to Create, Monetize & Deliver Premium Audio Content Using Your Own Membership Site ($99)
  • eBay Sponsorship Auction Course ($29)
  • Behind the Scenes of My Online Business ($99)
  • WordPress Website Migration Tutorial ($29)
  • Facebook Group Marketing Hack: How to Legally & Ethically Promote Your Products and Services to the Members of Someone Else's Facebook Group - AND Have Everyone LOVE You For Doing It! ($99)
  • My Podcast Movement 2018 Presentation (unedited, $99) 
  • Kindle Book Review Funnel Templates ($29)
  • Alexa Flash Briefing Kindle Book ($5)
  • Monthly Group Coaching & Brainstorming calls.
  • Podcasting Confessions eBook ($5)
  • Podcasting Confessions Audio ($8)
  • Podcast Promotion Report eBook ($5)
  • SubscribeMe eBook ($5)
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  • WhatChangedWhen.com Elite Membership (Free Content Monitoring for up to 10 links) ($96/yr)
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  • (Coming Soon) Facebook Fast & Furious: The Fastest Way to Build a Laser-Targeted Audience using Facebook and Instagram ($299)
  • (Coming Soon) 99Designs Hack: How to Get a $800 Cover Designed For Just $50 ($49)
  • (Coming Soon) How to Create an Alexa Flash Briefing - Online Course ($69)
  • (Coming Soon) 50 Shades of Brown: Ravi's Cool Little Empire: My Complete Business Mind-Mapped ($29)
  • (Coming Soon) 3D Product Image Creation Course ($49)
  • (Coming Soon) How to Promote Audio on Social Media ($49)
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  • (Coming Soon) Jab **** ****** ******* (can't disclose title of this book yet) ($10)
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  • (Coming Soon) How to Create a Podcast in 24 Hours ($99)

2 Additional Bonuses

(all levels)


COURSE: Brainstorming Bada$$ ($69)

The Abso-Frickin-Lutely Fastest way to Brainstorm and Churn out ideas for the next 33 years - for your online courses, podcast, Kindle books, YouTube channel, and any kind of Content Marketing.


1-on-1 Private Call with Ravi


A 30-minute private call with me where you can ask me anything about anything - implementing the course, tackling specific issues with your website, your funnel, your strategy, brainstorm ideas, even technical guidance about Podcasting, Creating Videos, etc.

If I Can Do It, You Can Too...

If you knew my journey, you would nod your head in agreement so fast that it would make you feel sick! LOL!

I'm not a huge celebrity, not even a "normal" celebrity. I'm not an outlier, I'm not someone who lucked out and became a truly overnight success just because I stumbled into something viral.

I'm not a trust-fund kid, I'm not someone who hit the genetic lottery and was born with extraordinary abilities like great looks, amazing voice, or athleticism - well ok, I was born with a great (Indian) accent (LOL), but that's besides the point :-)

I'm talking about ME!! An average dude, an immigrant, who had zero marketing skills, no contacts, no website skills, no social media (like, I mean, really no social media - there wasn't even MySpace back in the day!)

I had no money - I came to the US with literally $500 - as that was the most we were allowed to carry, and that's all the US dollars I could afford at the crazy exchange price.

Under the rules of my US Work Permit, I absolutely HAD to have a J.O.B, continuously, with NO MORE than than a couple of months between jobs (at best), until I could get my greencard and then my US Citizenship - before I could even THINK about working on my business full-time. If I even had a small gap in my employment, I could easily get kicked out of the country.

So yes, I had to scratch and claw for everything I've gotten, where nothing was given, and everything was earned.

And I was able to build a business on the side, working 70 hours at a JOB I hated, that I was overqualified for, making a lot of money, for sure, but still a job that I just did not want to go to, because I wanted to have my own business and own my time, money and freedom. And I had to commute 3 hours a day, catching 3 trains, a car ride to the station, sometimes slipping and sliding in snow, care for my little kids, work on the house, take my kids to their weekend activities, and on and on and on.

So if I can do it, you can absolutely do it too.

And I am almost arrogantly confident that my journey and my knowledge, creativity, and first-hand experience of building something from scratch, of having been a NOBODY, and having no money, and having to be creative in every aspect, and the way I break it all down and show you step-by-step how to start from where you are, and how to grow your audience the right way.... all of that will be more valuable to you than what you can learn from ANY OTHER course out there.

And if you sign up and don't like what you see, you can get a full refund within 30 days. No questions asked. That's how confident I am about how much my course will help you. So there's no risk to you. Sign up below and you can get started with the course in literally 1 minute from now.

Hope to see you come on board and join the family.

“You don't need millions of fans - not hundreds of thousands, not even tens of thousands of customers. 

Just 1000 True Fans can help you lead a fantastic life. 

And I'm living proof of that."

- Ravi Jayagopal
Course Creator and... Amateur Ventriloquist! :-)

P.S: Credit to Kevin Kelly (kk.org) for the concept of 1000 True Fans. And I'm taking that to the next level (hence the "1001") in this course.

100%, No Risk, No-Questions Asked
Money-back Guarantee

Within 30 days of your purchase, if you feel this course is not for you, just send us an email and we'll give you a full refund. If you sign up for FIRE, then you also get 1 month of unlimited coaching. You may schedule your first call once you confirm that you wish to keep your purchase and have no intention of asking for a refund.

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